People value their relationships with their family and friends deeply. So much in fact that whenever they have the rare chance, they always choose to spend meaningful quality time with them rather than spend it alone. A simple happy moment turns into something more special and memorable when it is shared while bonding with loved ones. With its delicious, creamy and smooth chocolate taste, Cadbury Dairy Milk transforms these bonding moments to moments of pure joy. It delights the senses and truly allows for one to share the joy with loved ones.
All you have to do is buy a Cadbury Dairy Milk Bar (at least one (1) 75g bar, or two (2) 40g bars) and take a photo of you with three friends sharing a joyful bonding moment with it. The photo should express just how joyful a moment becomes when you spend it with your friends rather than on your own, and how Cadbury Dairy Milk truly makes the experience even more special. Email the photo to cadburyphilippines@gmail.com with a brief caption (maximum of 60 characters) about why you and your barkada deserve to go to Boracay together.The more joyful the bonding moment that you capture through your photograph, the better! Qualified photos will be posted on the Cadbury Philippines Facebook Page within 24 hours of submission and will be judged by Kraft Foods (Philippines), Inc. based on the following criteria:
- Depiction of Sharing the Joy with Cadbury Dairy Milk (40%)
- Originality of depicting bonding (30%)
- Creativity (20%)
- Caption (10%).
The promo runs from August 13 to September 16, 2011. The best photograph based on the above mentioned criteria will be proclaimed the grand prize winner of a four-day, three-night round trip to Boracay inclusive of Hotel accommodation and transfers. The winner will be announced on the Cadbury Philippines Facebook Wall on September 30, 2011 at 12:00nn. The 5 runner-up photos won’t leave empty-handed as they will be given premium Cadbury Gift bags as consolation prizes which they can share with their friends and loved ones.
